• Social media and investor relations – hot topic at upcoming AIRA course
• Course is free for NZX listed companies

Listed companies in New Zealand and Australia are increasingly using social media, like Facebook and Twitter, to share information with their clients. Social media can be a great marketing tool for consumer products, but investors don’t seem yet convinced about making it work for the investment community.

The recent survey by the Australasian Investor Relations Association (AIRA) found that while 26 percent of institutional investors and analysts get investment information from social media, there is still some degree of skepticism among them.

Half of the respondents revealed that they don’t monitor social media for investment purposes, because they don’t trust the information. Their mistrust isn’t directed to information provided by listed companies, but to information generated by third parties.

AIRA expects that once the listed companies start to deliver more information through social media, investors attention will also turn in to these channels. The association recommends that listed companies monitor what is said about them in online media.

Find out more about this, and other topics critical to a strong IR programme, at the annual AIRA “Essentials of a Successful Investor Relations Programme” one-day course on 4 November 2010 at the NZX Centre in Wellington.

To register, visit here:

http://aira.org.au/index.php?option=com_registrationpro&Itemid=116&view=event&did=55

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Posted by Merja on October 11th, 2010 :: Filed under AIRA, Investor Relations, NZX
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